Google Analytics

Urchin is now Google Analytics. All the great features from Urchin are still available, along with many, many more in the latest version of Google Analytics. Best of all, it's free! Yes, simply sign up for a Google account and you'll receive access to Google Analytics. Its fast and easy and will be an indispensable aide to any marketing effort. Click here to sign up now!

Why You Need Analytics

Analytics are imperative to any marketing effort:

• They tell you how your visitors find your site and what they do when they arrive.
• Provides a comprehensive picture of how visitors behave when they use your website.
• Built in conversion tracking will tell you if your ad campaigns are working or not. Invaluable information for any marketing professional.
• And much more...

What Google Analytics Does For You

Google Analytics is a web analytics system that is designed to enable businesses and individuals to easily analyze their web site's traffic. Build detailed, insightful, and intuitive reports of users entry and exit points, navigation paths, referral sites, and buying habits. Google Analytics goes beyond simple log-analysis programs, providing sophisticated and unique visitor reporting, ROI tracking, and full integration with Google Adwords. Though advanced, Google Analytics is characterized by its ease-of-use compared to competitors.

Main Features

• Fast Implementation
  Paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
• Keyword and Campaign Comparison
  Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
• Custom Dashboards
  No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
• AdWords Integration
  Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
• Trend and Date Slider
  Compare time periods and select date ranges without losing sight of long term trends.
• Ecommerce Tracking
  Trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources.
• Funnel Visualization
  Find out which pages result in lost conversions and where your would-be customers go.
• Site Overlay
  See traffic and conversion information for every link as you browse your site. (no download required).
• Email reports
  Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
• GeoTargeting
  Find out where your visitors come from and identify your most lucrative geographic markets.

Source: Google.com